Face-to-face fundraising

Why do charities have face-to-face fundraisers?


Street fundraising helps charities reach supporters they may not otherwise be able to contact

There are strict rules governing how fundraisers may approach people

Street fundraising is the ‘shop front’ for many charities so it’s important they send the right impression – they will want to know if you have had a bad experience

Face-to-face fundraising is important for many charities because it helps them reach potential supporters whom they wouldn’t otherwise have the opportunity to contact. Street fundraising is often the ‘shop front’ for charities. It has been very important especially in helping charities to recruit younger donors.

Charities find that people often have strong feelings about issues that they work on, but haven’t had the opportunity or the prompt to turn that feeling into a pledge of support. They may care strongly about, for example, mental health, but it’s only when someone asks them whether they’d like to donate to a charity working in that area that they start doing so. Very few people start donating to a charity without some form of prompt to do so.

A lot of charities’ face-to-face fundraising now is done more professionally than it used to be. That means the people doing it are often staff working for the charity or an agency. This helps the charity reach more people than they could with volunteers alone.

Naturally, there are costs involved in finding supporters in this way. But charities find that overall, the benefit of finding a committed supporter outweighs these costs.

Street fundraising is governed by strict rules

Charities are very mindful of the fact that fundraisers on the street are representing their organisation to the public, and they want to create a positive impression.

There are strict rules around what face-to-face fundraisers can and cannot do, to help ensure that the public are always treated respectfully.

If you have had a bad experience with a street fundraiser, the charity will want to know about it. Street fundraisers are often their public face, so they will be very concerned if you have had a bad experience, and will want to make sure it does not happen to anyone else.